Private questionnaire

Shopping Profile

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Shopping Profile

Help me source the right pieces. A few quick questions so I can build you a wardrobe that actually works for your life — not just one that looks good online.

Step 1 of 12 Budget

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Before we start

Why I ask these questions

This isn't about limiting your style — it's about making sure every recommendation fits your real life.

Two people can have the same colouring, body shape and style goals, yet need completely different wardrobes because they:

  • care for clothes differently
  • have different comfort preferences
  • shop differently
  • live in different climates
  • or simply value different things

Understanding your shopping profile lets me source pieces you'll not only love, but actually wear — a wardrobe that works hard for you for years to come. Most questions are quick multiple choice and take just a few minutes.

01 — Budget

Budget

When I'm sourcing a curated capsule (around 10 intentional pieces), every purchase needs to solve a problem.

What overall budget would you like me to work within?
Which best describes your shopping philosophy?
Example: if one item cost $350 but you'd wear it twice a week for five years, would you prefer that over three $120 alternatives?
02 — Lifestyle priorities

Lifestyle priorities

When choosing clothing, where do you naturally sit on these scales?

Comfort Polish
Comfort
Polish
Practical Elevated
Practical
Elevated
Classic Trend-led
Classic
Trend-led
Easy-care Beautiful fabrics
Easy-care
Beautiful fabrics
03 — Shopping preferences

Shopping preferences

I'm happy to shop:
Favourite retailers
Brands you'd rather avoid (fit, quality, ethics or price)
04 — Clothing care

Clothing care

Which best describes you?
05 — Fabric preferences

Fabric preferences

Fabrics I love
Fabrics I avoid
Why?
06 — Footwear

Footwear

How do you usually wear loafers or flats?
Which statement sounds most like you?
My footwear priorities (choose your top three)
Footwear dealbreakers
How do you spend most of your day?
07 — Bags & accessories

Bags & accessories

Preferred bag style
Material preference
Jewellery metals
08 — Fit preferences

Fit preferences

I generally prefer clothing that is:
Areas I'd prefer not to draw attention to
Areas I enjoy highlighting
09 — Practical lifestyle

Practical lifestyle considerations

Which of these apply?
Where will these pieces mostly be worn?
Do you regularly travel to different climates?
10 — Building your capsule

Building your capsule & looking ahead

These purchases are primarily:
Do you expect any major changes over the next 12 months?
11 — Wardrobe tolerance

Wardrobe tolerance

These help me understand how your wardrobe needs to function in real life.

I'd rather…
I'd rather…
I'd rather…
I'd rather…
I'd rather…
12 — Final questions

Final questions

Is there anything that consistently frustrates you when shopping?
Is there anything else I should know that will help me choose better pieces for you?
Your name
Your email